Tourism Marketing Research Proposal Example | Topics and Well Written Essays - 1000 words

Tourism Marketing - Research Proposal Example The research is thus undertaken to understand the different dimensions of tourism marketing and ho this elates to marketing of tourist spots and what are the approaches involved in marketing such tourist places or locations. The concepts of brands and creativity or innovation are also highlighted in the discussion. There are several research questions in this study and based on these research questions, some of the research articles and analysis published in journals will be examined and a comparison of the research approach with the already published research viewpoints will be sought. The main research question is whether or how the approach to tourism marketing and management should change or differ in case of architectural landmark as against tourism marketing of regular destination or location. Are there special approaches to promoting a particular tourist spot and how is it possible to differentiate between destination and location and tourist sites such as architectural landmarks in tourism marketing and management Considering the approaches to tourism marketing in promoting destinations and tourist or architectural sites as brands, several research studies and published papers could be used to substantiate the background of the study. The research study is to be focused on destination marketing and tourist destination as brands as it is important to develop branding approaches for any successful marketing venture. As Kerr (2006) has indicated, destination marketing organizations with government support have been responsible for promoting certain locations and tourist spots and there is suggestion to review such responsibilities and approaches. However there are downsides to destination marketing as this sort of marketing is solely tourism focused and tend to overlook stakeholder prospects or investments in these locations so may not be completely productive for the overall development of a location. Brand management of any particular location deals with the holistic approach of actually changing the potential of a location from an ordinary location to a tourist friendly destination. However according to Kerr there is a need to reform destination marketing practices as it is important to address brand management of locations. Kerr draws out a distinction between destination brand and location brand with the potentially relevant research areas as in the study of brand management of locations. In another related paper, Perivoliotis and Margaret (2007) studied local tourist producers and businesses involved in artifacts and textiles. The paper focuses on how tourism marketing could bank in on the strengths of the local markets and cultural heritage of any product and also brings out the importance of creativity, innovation, productivity, education in any tourism marketing and management initiative. New technology is primarily important in tourism marketing as it could be used to select participating tourist producers and marketers or managers and basic design education and computer training as also basic management and marketing

THE COTSWOLDS AREA OF OUTSTANDING NATURAL BEAUTY Essay

THE COTSWOLDS AREA OF OUTSTANDING NATURAL BEAUTY - Essay Example ple and Hall (1992) opines that the heritage based tourism aims at letting the tourists experience the past traditional, social and religious aspects of a destination. In order to give tourists an unforgettable experience in heritage tourism, the management of a tourist destination selected must be perfect. One area that can be used to perfect the management of destinations is through an audit of the destination. An audit of the destination will involve an intensive examination of the destinations available tourism resources (Cooper, 2003). These resources include the amenities, major attractions, activities and other internal aspects of the destination with respect to the targeted market. It also includes the external factors such as threats emerging from competition and economic environment (Woodside 2008). This paper uses the case of Cotswolds Area of Outstanding National Beauty to perform a tourist destination audit. First, an overview of the destination is given. It then proceeds to analyse the internal and internal factors that affect the performance of the destination with recommendations of appropriate actions in the end. The Cotswold area is the largest heritage based destinations of tourism in England and Wales. The geographical area covers an expansive region with different tourist attractions. These include heritage cities, serene and attractive country side, cultural cuisines, and local limestone along with heritage events. Because of its expansive nature, the Cotswold area of outstanding natural beauty has a complex destination management organization. A destination management organization is the hierarchy of groups of persons and bodies that are in charge running tourism affairs in a given tourist destination (Wang & Pizam 2011). Their main task is to constantly examine and improve tourism attraction features and strategically position the destination in the tourism market (Klimerk 2013, p. 1). This study also indicates that the destination